With the Netflix price hikes yesterday, many consumers were outraged and turned to their social media accounts to tell others how upset they were. Not only was Dear Netflix a national trending topic on Twitter yesterday, but feelings about the hike were expressed in just about every other social media outlet you can imagine.
It was incredible watching my TL yesterday as the Netflix tweets kept pouring in. Consumers today have more power than they ever have in history. They are able to give immediate, explicit feedback to any company, brand, or product that uses a social media account. The great part (for consumers) is that giving our feedback and seeing the feedback of our peers is easier than ever.
Google may have taken this concept to the greatest extreme with the addition of the +1 feature. Consumers are now able to +1 ANYTHING on the internet, a symbol of their approval.
What this means for companies, brands, products, and especially entrepreneurs with new startups? Be on top of your game. It is easier than ever to criticize services. In a matter of seconds, thousands of people can hear about a bad experience or product across multiple social media outlets. This is ultimately a great thing for consumers and should create the next level of great products and services. On the business side, we just have to do everything right. And that's the way it's supposed to be.
There has been a lot of support for this group and the event details for the first meetup in August should be released later this week. Stay posted and tell your friends!
No comments:
Post a Comment